80% of hits originate from search engines.
Referencing:
 
Definition of objectives: reactivity to search engines and keywords
Changes to page titles
Monitoring the competition
Implementation and monitoring strategy
Partnerships:
 
Integration into an adapted network of partnerships so as to increase popularity
Cross link exchange
Strategic partnerships: initiatives with major players
Advertising campaigns: geared to profitability
 
Choice of the best-adapted policy in order to meet specific requirements
Sponsorship: of categories, websites with heavy traffic
Banners: on relevant sites
Costs per click: on search engines
Affiliation: developing distributor networks
 
Choice of technologies: invitation to tender to the main players
Network creation: validation of websites
Remuneration strategy: definition of profit-sharing
Sales Drive: increasing sales initiatives
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