80% of hits originate from search engines.
Definition of objectives: reactivity to search engines and keywords
Changes to page titles
Monitoring the competition
Implementation and monitoring strategy
Integration into an adapted network of partnerships so as to increase popularity
Cross link exchange
Strategic partnerships: initiatives with major players
Advertising campaigns: geared to profitability
Choice of the best-adapted policy in order to meet specific requirements
Sponsorship: of categories, websites with heavy traffic
Banners: on relevant sites
Costs per click: on search engines
Affiliation: developing distributor networks
Choice of technologies: invitation to tender to the main players
Network creation: validation of websites
Remuneration strategy: definition of profit-sharing
Sales Drive: increasing sales initiatives
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