Online payment is still a major stumbling block, it is the last one before the actual act of purchasing.
It accounts for more than 50% of non-completed sales.
Building trust:
 
Guarantees of credibility
Explanations of the process
Assurance
Securisation:
 
Back-up from a specialised establishment
Conditions for termination
Quality charter
Alternative procedures:
 
Use of traditional means of payment
Re-routing to other agents
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