Over five billion pages are referenced on the search engines, your website
must follow Internet spelling in order to be visited.
Creation:
 
Choice and registration of the domain name, in compliance with the company’s inherent constraints and the Internet’s criteria as regards exposure
Strategy and objectives: integration of the media into the company’s overall strategy, setting targets for traffic and Turnover
Definition of the tree structure and browsing features: facilitating the directing of Internet users and allowing for ease-of-purchasing
Positioning and keywords: monitoring the competition and enhancing differentiating strengths, awareness of keywords so as to further increase the visibility of the search engines
Hosting and launch: choice of service provider, transition, control of propagation lead times
Optimisation:
 
Audit of the existing position: concerning the tree structure, the relevance of the pages, the presence of keywords, the location of content and its characteristics
Validation of browsing features: intuitiveness as a major parameter in order to reinforce customer loyalty
Keyword anchoring so as to optimise referencing
Required functionalities: benchmarking the functionalities to be offered
Additional pages: advice on additional content
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