Advise Tourisme intervenes in the following fields with the aim of ensuring
yield on investments.
Initial recommendations:
Identification of targets
Assessment of the potential and setting the segmentation
The sales strategy
The pricing policy for each market segment
Sales promotion initiatives, adapted to each type of contact
Overseeing and monitoring of client development initiatives vis-à-vis business and leisure targets, both individuals and groups 
Relations with key accounts (tour operators and companies)
Development of individual clients
Customer-loyalty programs
Client database supervision program
Assessment of the requirements of corporate clients
Policy vis-à-vis TOs and agencies
Increasing notoriety (see exposure on the Internet and in the traditional media)
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